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wordmark and trademark

Distinction between wordmark and trademark

A wordmark is a kind of trademark that consists only of words (text-only). The word themselves might have a design (stylized font) or typographic. It can also be a combination of numbers and letters. The most example is the name of the company.

A wordmark or logotype is typically a separate, text-only typographic treatment of a business name, organization name, or product name used for identification and branding purposes.

Also Read: Trademark & Brand Registration in Dubai


  1. This sort of Trademark, by and large, alludes to a Brand title. E.g. – the enormous organizations such as TATA Engines, D’ Shop, etc. have as it was enrolling the word as a trademark.
  2. Normally, the modern firms will enlist their brand names inside their indicated classes as the trademark. (A firecrackers producer would as it was recording an application beneath class 13
  3. If there’s an as of now enrolled trade commencing its operation beneath the same brand title but in the completely distinctive division at that point the trademark for the same will be approved.
  4. Unless & until the past enlisted brand does not attempt to prove that there’s perplexity within the showcase related to the proprietorship of the brand.
  5. In case of businesses having a huge brand title such as Dominos’, the application for word check would not be affirmed. In spite of the reality that, Dominos works in several sectors.

Whereas a Trademark can be recognizable signs, designs, logo, color, images, or a combination of images and text. A trademark then again can be a conspicuous sign, plan, or articulation which distinguishes items or administrations of a specific source from those of others.

Also Read: Trademark Registration in UAE Fees Reduced

Subsequently the distinction in the two is that a word mark can secure content just typographic treatment of an organization, while a trademark could ensure any signs, structures, or articulations the organization made to separate itself.

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