What are the remedies available if the trademark is not registered?

A trademark that is not registered cannot be infringed as such, and the trademark owner cannot bring infringement proceedings. Instead, the owner can commence proceedings under the common law for passing off or misrepresentation, or under legislation that prohibits unfair business practices.

advantages of trademark

3 Advantages of Trademark Registration

Advantages of Trademark Registration Registering a trademark allows trademark owners several advantages in terms of using and protecting. It provides a legal presumption of ownership and rights to use your own trademark in connection with goods or services. If you secure your trademark registration it will protect the brand, and also prevent anyone from using…