Brand Registry Service
If you are selling a product on Amazon as a seller, you may experience counterfeit issues or situations where your product content is changed by a third-party seller.
- Protect Your Brand
- Enhance the Visibility
- Expand Your Brand Awareness
What is Amazon Brand Registry?
Amazon Brand Registry provides you a necessary set of tools (transparency by Amazon and project Zero Program) which help you avoid these issue. Here is the thing you will learn:
- How Amazon’s Brand Registry Work.
- How to Enroll / Register.
- Brand Protection Program
- Prevent third-party sellers from counterfeiting your products on the marketplace.
Brand Registry is a part of the Amazon program that allows sellers to verified brand owners to give access to enhanced reporting tools and more control over their brand across Amazon. Nowadays Amazon seller Brand Registry unlocks the powerful tools of programs and features for verified brand owners not just to protect your intellectual property but also to extend their brand presence on Amazon and grow their business.
Advantages of Amazon Brand Registry
According to online sources more than 150,000 brands have on Amazon brand registration , and on average, they’re finding and reporting 99% fewer suspected infringements than before the launch of Brand registration.
The advantage of Amazon Brand registration provides a wide range of benefits according to Amazon. Here are some highlighted benefits listed below:
1. Accurate Brand Representation
In addition to Amazon’s standard proactive measures to protect customers, the Brand registration uses information that you provide about your brand to implement additional predictive protections that attempt to identify and remove potentially bad listings.
2. Powerful Search and Report Tools
Amazon simplifies the process of finding cases of potential infringement with custom features designed specifically for brands:
- Global search : search for content in different Amazon stores from the same screen without ever having to navigate away.
- Image search : find product listings on Amazon that match your product(s) or logo(s) using images.
- Bulk ASIN search: search for a list of ASINs or product URLs in bulk to explore and report potentially infringing content fast (plus enlarge image thumbnails in this tool for easier identification of infringers).
- Sort view of average customer ratings of ASINs to gauge the popularity.
After you complete your search, the Brand registration provides you with simple and guided workflows to submit a report of potential infringement that Amazon can review and take appropriate action on.
3. Additional Proactive Brand Protections
In addition to Amazon’s standard proactive measures to protect customers, the Brand registration uses information that you provide about your brand to implement additional predictive protections that attempt to identify and remove potentially bad listings.
The more you tell Amazon’s Brand Registration team about your brand and its intellectual property, the more Amazon can help you protect your brand, for example:
- Product listings that aren’t for your brand and incorrectly use your trademarked terms in their titles.
- Images that contain your logo, but are for products that don’t carry your brand name.
- Sellers shipping products from countries in which you do not manufacture or distribute your brand.
- Product listings being created with your brand name when you have already listed your full product catalog on Amazon.
4. Brand Building
Build and grow your business on Amazon by taking advantage of tools like Enhanced Brand Content, Stores, Sponsored Brands, and the Brand Dashboard.
Amazon Brand Registry Cost
As of now, Amazon Brand Registration is free of cost. But you will need to have registered a trademark in order to enroll in brand registration and approve your brand application. Trademark registration varies from country to country and also depends on the class of protection you want to protect your brand and product. The total cost of trademark registration in the UAE is AED 7,509 excluded the professional fee.
